Tesco Mobile has launched the latest chapter of its Supermarket Mobile campaign encouraging hard-up shoppers to seek out the discounts available by combining their grocery buying and mobile contract with the retail giant.
‘Spend Less With Us’ sees a rogue trolley hurtling its way down a car park ramp, an underpass and a grassy hill before bumping into a bystander, who happens to be looking at an increased bill from a rival provider on his phone. The animated trolley then encourages the worried consumer to head into Tesco.
The campaign will be amplified with TV, radio, social media, print and out-of-home (OOH) executions.
Rachel Swift, chief marketing officer at Tesco Mobile, said: “We know families are continuing to face financial challenges and, as the super helpful network, we want to provide great value for customers at a time when they need it the most.
“Tesco Clubcard members have access to exclusive Clubcard Prices and can earn Clubcard Points, which can be used for money off their monthly Tesco Mobile bill. We’re committed to bringing the best of Tesco to mobile, and thanks to Clubcard we can help customers spend less.”
Credits
Chief marketing officer: Rachel Swift
Head of brand and comms: Emma Herridge
Comms planning and campaigns lead: Lawrence Hamilton
Campaign manager: Richard Elson and Sinead Corriette
Client name and title: Tesco Mobile
BBH lead creative team: Tom Chancellor and Ray Chan
BBH creative team (print): Luke Till and Lawrence Bushell
BBH creative director: Uche Ezugwu
BBH executive creative director: Helen Rhodes
BBH strategy director: Ed Kurland
BBH business lead: Sarah Rodrigues
BBH senior account director: Bella Bertolotti and Tessa Cranfield
BBH account manager: Amelia Lloyd
BBH account executive: Alexandra Keenan
BBH producer: Tracy Macassey and Rory Reames
BBH assistant producer: Rebecca Ellis
Production company: Anonymous Content
Directors: Thirtytwo
Executive producer: Tor Fitzwilliams
Producer: George Saunders
DoP: Ula Pontikos
Post-production: Nineteentwenty
Lead VFX supervisor: Tom Clapp
Editor/editing house: The Assembly Rooms
Editor: Eve Ashwell
Sound studio: Factory
Sound engineer: James Utting
Lead music supervisor: Hywel Evans
BBH art producer: Sarah Tooley
BBH assistant art producer: Micah Waring
Photographer: James Day at Siobhan Squire
Model maker: Ben Millar
Retouching: Dennis Tuffnell
Post-production: Wellcom
Mediacom partner: James Parnum
Mediacom business director: Jessica Mitchell
Mediacom senior associate director: Nicola Evans
Mediacom account manager: Libby Watling
Mediacom strategy director: Geoff De Burca
Mediacom senior associate director AV: Nick Docker
Mediacom digital account director: Frankie Cook
Mediacom digital account planner: Ashley Best, Antonella Romana and Mona Fetzer
Mediacom audio account director: Luke Turner and Maddy Deardon
Kinetic OOH account manager: Alice Tullet and Sian Smeaton
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