As BlackBerry’s CEO, my days are filled with lots of conversations, and lots of questions. One of my favorites is about our unified endpoint management, or UEM: What is it, and why do I think it’s the best and most secure on the market?
I have two answers: One is simple, and the other is more complicated. Scroll down if you just want the simple answer, because I’m going to start with the “complicated” one.
First off, UEM is a fancy term for something you probably already have running in your technology stack. For mobile devices, it typically combines two important functions: MDM (mobile device management) and MAM (mobile application management). It’s what protects the full range of mobile and personal devices in your environment — mobile phones, tablets, and even Chromebook™ and other devices that don’t run a typical desktop operating system, like Windows® or macOS®. If your UEM doesn’t protect all those devices, regardless of their operating systems, that’s the first clue that your UEM solution may have some gaps.
Having a robust, end-to-end UEM solution is incredibly important these days because of how much our organizations have pivoted to relying on remote workers — and the BYOD and personal devices they now use on our behalf. Securing those devices has become as important as any security initiative or directive at your company today. Why? Because a chain is only as strong as its weakest link, and these personal mobile devices often represent the weakest link in an organization’s security portfolio.
So here are a few reasons why I believe our UEM is superior. These points aren’t really “complicated,” but they are specific. They are technical differentiators, and each addresses critical gaps that exist in other MDM, MAM and UEM solutions — gaps that create risk for your operations, and that our BlackBerry® UEM uniquely eliminates:
Those are some specific reasons why I can confidently say, I think our UEM is the best in the market.
But I also promised you a simple reason, so here it is: Because we’re BlackBerry. We invented secure mobile communications, and we have spent decades improving and perfecting it. You’d be hard-pressed to find another company that has invested more time and R&D dollars into securing and hardening mobile devices, to make them as safe and workplace-ready as possible. So whatever you are currently running to protect your mobile endpoints, we can improve it.
I rest my case.
.