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‘Un-carrier’ T-Mobile Makes a Very Verizon, AT&T ‘Carrier’ Move

Formerly T-Mobile (TMUS) – Get Free Report CEO John Legere in 2013 introduced the mobile carrier company’s “uncarrier” program. This move primarily freed customers from being locked into two-year contracts with their cell phone companies.

It was perceived as a groundbreaking deal at the time that delighted customers who felt trapped in their contracts. But the equipment installation plans (EIPs) that replaced the contracts had the practical effect of committing customers to any carrier they signed up for anyway by forcing them to pay off the balance of their phones if they wanted to leave a plan.

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