This year’s UEFA Women’s Euro tournament, which featured a thrilling final between England and Germany, drew record numbers from both a viewership and attendance standpoint.
But the organization has released a report suggesting the women’s game has even more room to grow.
In the next 10 years, European women’s soccer could reach about $698 million in annual commercial value, the report found — six times its current value.
“The rapidly expanding fanbase of women’s football is resulting in new revenue opportunities for leagues and clubs, driving the commercial growth of the women’s game and providing the momentum towards further professionalization of the sport,” the report said.
The report surveyed 42 leagues, 162 teams, and 11 commercial partners to arrive at this staggering number.
The Breakdown
All major categories in the business of women’s soccer are expected to skyrocket.
- Sponsorships could increase sixfold for up to $300 million each year.
- Media rights could be worth more than that $260 million each year by 2033.
- Matchday revenue is also expected to go up to more than that $137 million each year. It currently totals just over $12 million.
“The future of the women’s game is incredibly promising,” UEFA’s director of football Giorgio Marchetti wrote in the report.