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The Tesco Mobile Trolley Gets Down in Funky Spot from BBH London

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Campaign is the next chapter in Tesco Mobile’s creative platform Supermarket Mobile

The Tesco Mobile Trolley Gets Down in Funky Spot from BBH London

Tesco Mobile has launched a new nationwide campaign across TV, radio, print, social, as the helpful network continues to help customers spend less on their phone bills.

Launching today, the campaign is the next chapter in Tesco Mobile’s creative platform Supermarket Mobile, as the network continues to fight on the side of customers and bring the best of Tesco to mobile.

The campaign, created by BBH London, demonstrates how everyday little help from Tesco Mobile can make a big difference, giving Tesco shoppers the chance to spend less on their phone bills with the power of Tesco Clubcard. The campaign launches with a TV ad and playful, food-inspired supporting creatives. The print and OOH executions highlight the network’s Supermarket Mobile offering of ‘freshly baked value’ and ‘prime cut’ deals to keep costs down for Tesco Mobile customers.

Rachel Swift, Tesco Mobile CMO, said: “We know families are continuing to face financial challenges and as the super helpful network, we want to provide great value for customers at a time when they need it the most.

Tesco Clubcard members have access to exclusive Clubcard Prices and can earn Clubcard Points which can be used for money off their monthly Tesco Mobile bill. We’re committed to bringing the best of Tesco to mobile, thanks to Clubcard we can help customers spend less.”

The brand-new TV ad follows the helpful Tesco Mobile trolley, as it travels downhill on a mission to help those in need. From returning a football to a group of children, to finding a customer who’s been hit with a price hike, the helpful trolley reminds customers that they can spend less with Tesco Mobile.

The film was directed by 32 through production company Pulse Films. BBH also collaborated with NineteenTwenty on post-production.

Uche Ezugwu, BBH creative director, said: “We hope the helpful Tesco Mobile trolley continues to lift the nation’s spirits, this time with a journey that takes it down a series of hills to celebrate the feeling of bringing prices down with Tesco Clubcard.”

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Client

CMO: Rachel Swift

Head of Brand & Comms: Emma Herridge

Comms Planning & Campaigns Lead: Lawrence Hamilton

Campaign Manager: Richard Elson & Sinead Corriette

Creative Credits

Client name and title: Tesco Mobile

Lead Creative Team: Tom Chancellor, Ray Chan

Creative Team (Print): Luke Till, Lawrence Bushell

Creative Director: Uche Ezugwu

Executive Creative Director: Helen Rhodes

Strategy Director: Ed Kurland

Business Lead: Sarah Rodrigues

Senior Account Director: Bella Bertolotti & Tessa Cranfield

Account Manager: Amelia Lloyd

Account Executive: Alexandra Keenan

Film Credits

Producer: Tracy Macassey & Rory Reames

Assistant Producer: Rebecca Ellis

Production Company: Anonymous Content

Directors: Thirty two

Executive Producer: Tor Fitzwilliams

Producer: George Saunders

DOP: Ula Pontikos

Post Production: nineteentwenty

Lead VFX Supervisor: Tom Clapp

Editor/Editing House: the assembly rooms

Editor: Eve Ashwell

Sound studio: Factory

Sound engineer: James Utting

Lead Music Supervisor: Hywel Evans

Print Credits

Art Producer: Sarah Tooley

Assistant Art Producer: Micah Waring

Photographer: James Day at Siobhan Squire

Model Maker: Ben Millar

Retouching: Dennis Tuffnell

Post Production: Wellcome

Media agency

Partners: James Parnum

Business Director: Jessica Mitchell

Senior Associate Director:Nicola Evans

Account Manager:Libby Watling

Strategy Director: Geoff De Burca

Senior Associate Director AV: Nick Docker

Digital Account Director: Frankie Cook

Digital Account Planner:Ashley Best, Antonella Romana & Mona Fetzer

Audio Account Director: Luke Turner & Maddy Deardon

OOH Account Manager: Alice Tullet & Sian Smeaton

Genres: Visual VFX, Comedy

Categories: Retail and Restaurants, Supermarkets

BBH London, Fri, 02 Sep 2022 08:01:13 GMT

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