Campaign is the next chapter in Tesco Mobile’s creative platform Supermarket Mobile
Tesco Mobile has launched a new nationwide campaign across TV, radio, print, social, as the helpful network continues to help customers spend less on their phone bills.
Launching today, the campaign is the next chapter in Tesco Mobile’s creative platform Supermarket Mobile, as the network continues to fight on the side of customers and bring the best of Tesco to mobile.
The campaign, created by BBH London, demonstrates how everyday little help from Tesco Mobile can make a big difference, giving Tesco shoppers the chance to spend less on their phone bills with the power of Tesco Clubcard. The campaign launches with a TV ad and playful, food-inspired supporting creatives. The print and OOH executions highlight the network’s Supermarket Mobile offering of ‘freshly baked value’ and ‘prime cut’ deals to keep costs down for Tesco Mobile customers.
Rachel Swift, Tesco Mobile CMO, said: “We know families are continuing to face financial challenges and as the super helpful network, we want to provide great value for customers at a time when they need it the most.
Tesco Clubcard members have access to exclusive Clubcard Prices and can earn Clubcard Points which can be used for money off their monthly Tesco Mobile bill. We’re committed to bringing the best of Tesco to mobile, thanks to Clubcard we can help customers spend less.”
The brand-new TV ad follows the helpful Tesco Mobile trolley, as it travels downhill on a mission to help those in need. From returning a football to a group of children, to finding a customer who’s been hit with a price hike, the helpful trolley reminds customers that they can spend less with Tesco Mobile.
The film was directed by 32 through production company Pulse Films. BBH also collaborated with NineteenTwenty on post-production.
Uche Ezugwu, BBH creative director, said: “We hope the helpful Tesco Mobile trolley continues to lift the nation’s spirits, this time with a journey that takes it down a series of hills to celebrate the feeling of bringing prices down with Tesco Clubcard.”
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Client
CMO: Rachel Swift
Head of Brand & Comms: Emma Herridge
Comms Planning & Campaigns Lead: Lawrence Hamilton
Campaign Manager: Richard Elson & Sinead Corriette
Creative Credits
Client name and title: Tesco Mobile
Lead Creative Team: Tom Chancellor, Ray Chan
Creative Team (Print): Luke Till, Lawrence Bushell
Creative Director: Uche Ezugwu
Executive Creative Director: Helen Rhodes
Strategy Director: Ed Kurland
Business Lead: Sarah Rodrigues
Senior Account Director: Bella Bertolotti & Tessa Cranfield
Account Manager: Amelia Lloyd
Account Executive: Alexandra Keenan
Film Credits
Producer: Tracy Macassey & Rory Reames
Assistant Producer: Rebecca Ellis
Production Company: Anonymous Content
Directors: Thirty two
Executive Producer: Tor Fitzwilliams
Producer: George Saunders
DOP: Ula Pontikos
Post Production: nineteentwenty
Lead VFX Supervisor: Tom Clapp
Editor/Editing House: the assembly rooms
Editor: Eve Ashwell
Sound studio: Factory
Sound engineer: James Utting
Lead Music Supervisor: Hywel Evans
Print Credits
Art Producer: Sarah Tooley
Assistant Art Producer: Micah Waring
Photographer: James Day at Siobhan Squire
Model Maker: Ben Millar
Retouching: Dennis Tuffnell
Post Production: Wellcome
Media agency
Partners: James Parnum
Business Director: Jessica Mitchell
Senior Associate Director:Nicola Evans
Account Manager:Libby Watling
Strategy Director: Geoff De Burca
Senior Associate Director AV: Nick Docker
Digital Account Director: Frankie Cook
Digital Account Planner:Ashley Best, Antonella Romana & Mona Fetzer
Audio Account Director: Luke Turner & Maddy Deardon
OOH Account Manager: Alice Tullet & Sian Smeaton
Genres: Visual VFX, Comedy
Categories: Retail and Restaurants, Supermarkets
BBH London, Fri, 02 Sep 2022 08:01:13 GMT
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