The technology around us is fast transforming the world beyond our anticipation. While technological developments have been evolving for years now, COVID 19 has further accelerated the process.
In the current era, technologies that are gaining traction are — cloud technology, Artificial Intelligence, Augmented reality (AR) and virtual reality (VR) technology and Green Technology — to name a few.
Here are some tech trends that may gain popularity in the next few years.
Drones:
The Covid outbreak has increased the use of contactless technologies, which are revolutionizing every aspect of our lives, from payments and food delivery to health care. Drones are also one such technology that is fast catching people’s imagination.
As per Union Ministry of Civil Aviation estimates, the industry’s turnover is currently around Rs 80 crore. This is likely to surge to Rs 12,000-15,000 crore by 2026.
“The way technology has grown in the past few years, we are sure that in the next several years, tech is going to be beyond our imagination. Drone deliveries may witness an explosive growth,” Rajat Jain, co-founder of Pataa Navigations said “Currently, drones are being used by photographers and videographers, but soon drones will be used to find lost people and animals along with delivering goods faster.”
Artificial Intelligence
Coming out of the imagination process, Artificial intelligence has now become real for organizations. In the near future, no-code AI, with its easy drag-and-drop interfaces, will enable any business to leverage its power to create more intelligent products and services.
Recognition technologies
The new tech like fingerprint recognition, facial recognition, finger and palm vein pattern recognition technologies, and facial and behavioral biometrics (gait, voice, and accent recognition) are giving personalization a whole new meaning while existing retinal scanning and relatively recently introduced iris scanning would become more widespread. The most recent example of this anticipated trend is the introduction of DigiYatra, an app-based service that uses facial recognition technology at the airports of Delhi, Bangalore and Varanasi.
Smart locks:
Smart security solutions is one area that is going to get a lot of attention in the future. “The demand for smart lock systems with advanced security features has significantly increased. Smart locks are considered a value-added service for a better quality of living,” co-founder of Lavna locks, Sanat Jain said.
“In coming days the other big technology we are going to see in the locks segment is the two-way video communication-enabled locks that have the potential to take over the market by storm. With the recurrent technological advances, a gradual reduction in lock sizes will be experienced” he said.
Healthtech:
With the rise of Covid, the awareness about health and heath-related technology has increased whether that be smart bands or watches, fitness trackers or other tech devices. HealthTech grabbed attention during the pandemic and came as a savior during the time of distress.
“Many start-ups bought in services like home care services and telehealth. Seeing the potential of growth the big corporate houses joined in and helped patients in managing their day-to-day health needs through eHealth. Since then we have seen a rise in the eHealth segment. This will further expand at a faster rate as a substantial section of the population will use it as a primary healthcare resource,” Rahul Misra, Founder, Vesta Elder Care said.
New technologies like in-home Internet of Medical Things (IoMT) is likely to gain popularity in the near future. The technology helps patients to undergo treatment and follow physicians’ directions while living at home in a more easy yet methodical way.
The tech may become popular for home care treatments of elderly persons and those who need special care. Home healthcare providers are already working towards bringing new technologies like app-based home care services, tele consultation and home pathologist. The trend is likely to keep growing and provide the patients with access to healthcare services at the comfort of their home.
Performance Marketing:
Performance marketing is a digital marketing strategy that’s driven by results. It refers to a form of digital marketing, in which brands only pay marketing service providers after their business objectives are met or when specific actions have been taken, such as a click, sale, or lead.
The ad costs are rising, and it’s important to look into the boring aspects of the business- the supply chain, the logistics, manufacturing and the landing pages. In the coming years with the growing tech trends, metaverse and artificial intelligence (AI) will advance significantly, which will add benefits and maximize the effectiveness of brands’ paid advertisements.
“Performance marketing has the power to grow a company’s consumer base and provide adaptable marketing alternatives,” Abhishek Maity, co-founder of ‘Adbuffs’ said.
Also, as automation has changed the face of marketing, AI-influenced advertising campaigns—also known as “smart ads”– on the social media giant’s sites—Facebook, Instagram, Linkedin, and Google– are getting preference. Therefore, businesses will utilize AI to customize their communications, whether it’s to promote a product or increase interaction. The metaverse will also engage a lot of content creators, allowing brands to leverage influencer marketing in whole new ways and reach out to new audiences, he said.
.