GUEST OPINION: Did you know almost eight of every 10 — specifically 77% — Fortune 500 companies have blogs? It’s also worth noting that 81% of consumers trust blog content, so it pays to consider a strategic blogging effort at your place of business. Done correctly, you’ll win over customers.
Businesses in all industries should have blogging strategies — so it goes without saying that tech companies are no exception. What you do day in and day out might differ from companies in other industries. But all businesses need to attract and retain customers.
One of the primary goals of blogging strategically and consistently is driving traffic to your corporate website. And which company in the digital age doesn’t want more clients?
Keep reading to see five reasons tech companies should blog — and how to go about it.
1. Increase Brand Exposure
Your business needs a blog to establish a strong web presence in this digital era. Leveraging the power of a blog, you can establish your company as a thought leader, comment on developments relevant to your demographic, and highlight the value proposition of your products and services.
Blogging will allow your business to create a unique voice that builds brand awareness. Consumers have many options, so your blog can be a differentiator that sets your business apart.
2. Ensure the Website Doesn’t Become Static
A blogging strategy will generate more leads, keep customers coming back to your site, and give search engine algorithms the data needed to boost the visibility of your website. If you create a website but don’t update it, the website will become static. There are around 2 billion websites on the internet — but fewer than 400 million of them are active.
It’s been said that if you build it, they will come. But that’s never been true. When you build something, you need to give customers a reason to come. And once you’ve done that, you need to ensure they keep coming back. Blogging can help to engage and re-engage your clients.
3. Address Customer Needs Directly
Another reason tech companies should have blogs is that blogging provides a way to address customer needs directly. Does your business sell products and services that are complex? If so, a blogging strategy will provide a way to explain what the offering is, what problems the offering resolves, how to use the offering, and why customers should use the offering over rival offerings.
If your customer care or help desk department continuously gets customer queries about certain issues, responding via a blogging strategy can help to educate your customer base. In fact, some customers may check out your blog before they resort to calling or emailing the helpdesk. This could help keep call volumes lower so those who do call in won’t have to wait too long.
4. Boost Click-Through Rates
If your business has a corporate website, you’ll want to ensure the URL ranks high in search engine results. You can generate more leads from prospective customers through higher click-through rates when you boost visibility. One way you can achieve this is by focusing on your blog. Providing content your demographic wants and can use will help you accomplish this.
5. Build Trust
A blogging strategy can also build trust between your company and its customers. People want to know about the businesses they patronize, and a blogging strategy is one way your company can fulfill this need. Through a blog, your business can answer questions, share market insights, provide updates on market or company news, and generally keep consumers well informed.
If they start to trust you and then come to trust your products and services, the chances are good that they’ll remain loyal, repeat customers going forward.
These are just a few reasons why it makes sense for tech companies and companies in other spaces to invest in blogging strategies. If you’re unsure where to start, some platforms make it easy to launch and maintain a blog. One of them is The Blog Starter. Whatever way you choose to start your blog, holding off on moving forward shouldn’t be an option. There’s too much to gain with a blogging strategy and too much to lose without one.
GET READY FOR XCONF AUSTRALIA 2022
Thoughtworks presents XConf Australia, back in person in three cities, bringing together people who care deeply about software and its impact on the world.
In its fifth year, XConf is our annual technology event created by technologists for technologists.
Participate in a robust agenda of talks as local thought leaders and Thoughtworks technologists share first-hand experiences and exchange new ways to empower teams, deliver quality software and drive innovation for responsible tech.
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