NFL’s 17-game season is too long
Today is Week 18 in the NFL, which will mean that all NFL teams (save, sadly, for Cincinnati and Buffalo) will play their 17th games… Read More »NFL’s 17-game season is too long
Open Mic
Hard to believe how we’d survive without the NFL 40 years after the strike
It was 40 years ago this week that NFL players returned to work following a 57-day strike, the first time pro football had ever lost… Read More »Hard to believe how we’d survive without the NFL 40 years after the strike
Forget The Cookie – Mobile Network Data Provides Next Level Consumer Insight
As part of The Drum’s Deep Dive into Data & Privacy, Alex Petrie, (co-founder, Skyrise) looks at what mobile network data is, how it’s collected… Read More »Forget The Cookie – Mobile Network Data Provides Next Level Consumer Insight
Why Privacy-safe Mobile Ad Partners Are Crucial In The New World Of Data Regulation
As part of The Drum’s Deep Dive on Data & Privacy, Christian Eustermann (legal counsel, Remerge) explains how the ever-changing landscape of data regulation has… Read More »Why Privacy-safe Mobile Ad Partners Are Crucial In The New World Of Data Regulation
E-commerce Is Evolving — Meet Conversational, Social And Mobile Commerce
As part of The Drum’s E-commerce Deep Dive, Cristina Constandache, chief revenue officer at Rakuten Viber, talks through the evolution of e-commerce, the rise of… Read More »E-commerce Is Evolving — Meet Conversational, Social And Mobile Commerce
The Emotional Impact Of In-game Audio Ads – And Why Should Brands Pay Attention
For The Drum’s Deep Dive into Audio, Saraa Hassan (content strategist, AudioMob) looks at why the emotional impact of audio ads makes them so perfect… Read More »The Emotional Impact Of In-game Audio Ads – And Why Should Brands Pay Attention