Skip to content

T-Mobile Has a Bold Plan to End Smartphone ‘Dead Zones’

  • by

T-Mobile has made its mark by taking on the accepted conventions of the mobile phone industry. The company, under former CEO John Legere, set itself up as a rival to industry leaders AT&T (T) and Verizon (VZ) by pointing out just how not customer friendly their practices were.

That led to T-Mobile forcing the industry to get rid of overages, long-term contracts, and a variety of other practices that consumers hated. Now, under new CEO Mike Sievert, the wireless carrier wants to get rid of another major customer pain point — dead zones.

.