Normally when the World Cup comes around, Germans proudly fly their country’s flag and enthusiastically support their team.
Not this time.
Anyone walking around Berlin this week will struggle to notice any signs of World Cup fervor. There are no flags, no signs, no public viewing events – no indication that the soccer-mad country’s bid for a fifth world title is about to begin with a game against Japan on Tuesday.
Qatar’s human rights record and treatment of migrant workers have spoiled the party for many.
“We don’t want to enjoy a World Cup like this,” Bernd Beyer of the Boycott Qatar 2022 initiative told The Associated Press. “The fans do not identify with it and are saying they don’t want to have anything to do with it.”
There were widespread protests against the tournament during Bundesliga and second division games over the past few weekends, with fans holding banners blasting the human rights situation in Qatar and recent comments by World Cup ambassador Khalid Salman denouncing homosexuality.
The lack of enthusiasm has also had a commercial impact. Retailers have previously capitalized on the buzz around major tournaments with Germany team-related offers. Former Germany coach Joachim Lw and his players could be seen everywhere promoting various goods and services. This time, the Association of German Sports Retailers says sales of fan articles are way down compared to previous World Cup years.
“So far it’s not even half of what is usually sold in stores at major events of this kind,” the association’s president Stefan Herzog told the RND newspaper group.
Adidas said demand for Germany kits was low and that its biggest seller to date was Mexico’s jersey, considered by some to be among the most stylish of the shirts worn by the 32 World Cup teams.
Sales of TV sets, which generally go up for major sporting events, are also down, RND reported.
Chancellor Olaf Scholz’s spokesman, Steffen Hebestreit, told reporters in Berlin on Friday that the German leader will follow the national team’s matches if his schedule allows. He said he wouldn’t rule out Scholz traveling to the final if Germany makes it that far. Asked about fans’ plans for a boycott, Hebestreit said that “this World Cup was awarded and will now take place under difficult circumstances.”
Bundesliga clubs including Bayer Leverkusen and Borussia Münchengladbach have criticized the decision to give the World Cup to Qatar and said they will only give it minimum attention on their websites and social media platforms. Another club, Hoffenheim, says it won’t report on the tournament at all.
“There’s just a multitude of things that have happened and are happening there that overshadow the great joy of sporting competition,” Jrg Schmadtke, the sporting director of Bundesliga club Wolfsburg, told the Wolfsburger Allgemeine Zeitung newspaper last week.
Schmadtke said he didn’t even know if he would watch the games on TV.
“It doesn’t move me like in previous years, when I looked forward to such a tournament,” Schmadtke said.
Qatar Holding LLC holds a 10.5-percent stake in automobile giant Volkswagen, which owns Wolfsburg.
Qatar has repeatedly pushed back against criticism over its human rights record, insisting that the country has improved protections for migrant workers.
In contrast to previous tournaments, there will be no major public viewing events due to various factors including the cold weather, complications caused by the coronavirus pandemic, and the difficulties of staging more outdoor parties during the Christmas market season.
The usual massive “fan mile” viewing party at Berlin’s Brandenburg Gate was nixed in September, when the organizing company said it wasn’t feasible this year. Around 9 million supporters took part in it when Germany hosted the tournament in 2006.
German fans are not the only ones who appear to be unimpressed by this year’s World Cup. Belgium’s soccer federation this week dropped plans to set up a fan zone for supporters to follow games on big screens citing a lack of demand, and Paris and other French cities also nixed public viewing parties. In Barcelona, mayor Ada Colau said she would not “dedicate public resources nor public spaces for the viewing of a World Cup that is being held in a dictatorship.”
In Germany, hundreds of bars are refusing to show World Cup games, said Beyer of the Boycott Qatar 2022 initiative. Among them is the Dortmund pub Mit Schmackes, owned by 2014 World Cup winner Kevin Grosskreutz.
“We love soccer and we can also say that we live soccer. The reasons are clear – that’s why we will decline to broadcast the World Cup matches in Qatar, even if this results in losses for us,” the pub said in an Instagram post to which Grosskreutz replied with three fire emojis to indicate his approval.
The Fargo bar in Berlin is another not showing the tournament.
“I’ve been showing the World Cup in my premises since 2006. They were always events where people got together, we cheered and celebrated, hugged each other. With the background to this World Cup, you can no longer do that with a clear conscience,” Fargo owner Lennart Kloehn told the local Tagesspiegel newspaper.
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