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Screen Shots: Jersey Ads, Wheeler and NHL’s Exposure Combine

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Buffalo, NY: Montreal Canadiens defenseman Gianni Fairbrother (#36) during a game at LECOM Harborcenter in Buffalo, New York, USA

This is another edition of Screen Shots, a regular THN.com feature in which we analyze a small number of hockey topics in a brief span. As always, let’s do away with any excessive introductory words and get right down to brass tacks.

– The NHL’s “jersey advertising program” kicked into high gear as high-impact jerseys, including those of the Montreal Canadiens, were unveiled.

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