Football fans around the world are known for their eccentric behavior. Abdullah Al Salmi of Jeddah, Saudi Arabia, is one such person. With the World Cup fever catching on, fans are busy planning their Qatar schedules. High airline ticket prices to Qatar are already causing concern for many visitors to one of the world’s biggest sporting events. But not for Al Salmi; the Jeddah resident has already reached Qatar without bothering with air ticket prices. Salmi, in his most ambitious trek so far, walked for 55 days to reach Doha, the capital city of Qatar.
A long walk
With the Arab World hosting the grand tournament for the first time, Salmi never wanted to miss the opportunity. Sami, who became interested in trekking during his student days in Canada, felt his trek would bolster brotherhood and unity between the two neighboring countries. Leaving his home town of Jeddah on September 9, Salmi reached Doha on Saturday, crossing over most of the desert region of Saudi Arabia.
Byju’s signs footballer Lionel Messi as global ambassador
Social impact arm
Lionel “Leo” Messi has been named the first global brand ambassador of BYJU’S social impact arm, Education For All. Messi, the captain of Argentina’s football team and a player for Paris Saint-Germain, has signed an agreement with BYJU’S to promote the cause of equitable education.
Aim
This association aligns with BYJU’s expanding global footprint, with the goal of making education accessible, equitable, and affordable to all.
What does the brand believe in?
Through his unquestioning work ethic, game study, and love of learning, the company is confident that Messi will be an ideal mentor for hundreds of millions of young people around the world.
Byju’s first Indian company to sponsor a FIFA world cup
Byju’s continues to invest in marketing. For example, to become the first Indian company to sponsor a FIFA World Cup, the company spent close to $30-$40 million.
What the co-founder of BYJU’S has to say
Divya Gokulnath, co-founder of BYJU’S, said, “We are honored and excited to collaborate with Lionel Messi as our global ambassador. He is a once in a generation talent whose pursuit of excellence, all-in mentality, humility, and reliability resonate deeply with BYJU’S brand values.
Amazing Reception
Salmi is overjoyed by the kind of reception he received at the Saudi-Qatar border. People were waiting with flowers and food.
The tiring journey doesn’t bother Sami at all; his only concern now is Saudi’s performance in the cup.
FAQs:
- In which group is Saudi Arabia?
Saudi Arabia is in Group C; Argentina, Mexico, and Poland are the other participants.
- When is Saudi Arabia’s first match?
Saudi Arabia opens its World Cup campaign on November 22 against former champion Argentina.
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