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Network Smarter, Not Harder — And The Best Ways To Do It

Hey Tech Lady,

In efforts to help ease my transition from nonprofit & education to tech, I am reaching out to ask for some advice on how to make that leap? Any best practices, things to look out for or avoid? Ideas on where to find mentors (I have made some blind connections on LinkedIn, semi-fruitful). I have started applying for opportunities, and will be looking for internships as well as apprenticeships, but I find that first-hand advice is truly invaluable.

— Gabrielle Hodgson, Creative Director, via email submission.


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When I look back at my career path, it wasn’t a straight and easy trajectory. I tried a multitude of jobs on my way through the labyrinth that secreted my true calling in code. Tons were epic fails that made me miserable, but a few were key stepping stones that led to the technical roles I loved, and ultimately, to where I am today as VP at Forbes. Before finding those techie roles I thrived on, I tried my hand as a server, bartender, house cleaner, administrative assistant, video store clerk, graphic designer, lifeguard, and swim instructor, to name a few. Navigating through is never perfect and you should expect to make a few mistakes along the way.

At first glance, this seems like a complex and highly specific question, but it can be simplified into something we can all relate to: how do I get where I want to be? There are obvious answers such as gaining expertise through training and certifications, but for me, networking has proven the most valuable of them all, although the approach may vary depending on where you are in your career.


EARLY CAREER

If you’re just starting out as a professional, or you’re working towards a career change, but haven’t gotten your foot in the door quite yet, seek out connections via social media such as LinkedIn and Twitter. Connecting with individuals is a good idea, but also connect with organizations and companies you consider industry leaders. Look for those unicorns that celebrate a combination of both your field and something that makes you unique. Women in Tech (WIT) is an example for me, as someone in technology who identifies as female. A little looking and you’ll find your niche. If you get stuck, you can always write your favorite Tech Lady.

Look for either junior or intern opportunities you can apply to. Do your homework and figure out who the hiring manager or recruiter is and if possible, write them directly to express interest. It works, and to prove it, in recent weeks I passed on the names of several Jr. Engineer candidates who pinged me on LinkedIn and they’re now set up with interviews. Hiring managers won’t curse you for contacting them, and if they do, you probably don’t want to work for them anyway. So don’t be shy.

Another perk you can take advantage of are organized mentorship programs. Just this past week, I saw Girls in Technology’s (GIT’s) Mentor-Protégé Program mentioned on Twitter and applied to be a mentor. Monitor relevant organizations that offer professional support and apply to be a mentee to gain individualized help.


MID-LEVEL

If you’re already in the game, I can’t stress enough how important it is to constantly build your network. Schedule one-on-ones with peers and leaders just to introduce yourself and check-in regularly. In individual and group sessions, don’t pass up the opportunity to ask questions or give input. I often notice radio silence when a call for questions arises, and it’s certainly a wasted moment if it isn’t used to familiarize everyone with you. You won’t be handed those opportunities very often, so when they pop up, use them to distinguish yourself.

Establish yourself as a problem solver by working improvement ideas into your check-in conversations. Not only will you establish a solid professional relationship by proactively scheduling time with those you work with, but if you come up with ways to optimize operations as part of those discussions, positive buzz will spread and you’ll be an unstoppable force.


EXPERIENCED

If you’ve been in the game long enough to be considered experienced, your networking strategy should evolve to where you establish yourself as an expert. Seek out panel and moderator opportunities at conferences and training events and volunteer. The more public speaking and group interaction, the more you establish your brand. Just last month, I had the privilege of moderating the Women in Tech Panel at the 2022 Jamf Nation User Conference (JNUC). I collaborated with amazing peers and colleagues that I would never have met without participating. Odds are you need a vacation, anyway.

Most vital for you as an experienced professional is acting as an example and preparing those more junior than you. Take on as many mentees as you can. Get involved in organized mentorship programs such as the Girls in Technology’s (GIT’s) Mentor-Protégé Program already mentioned. Spread your knowledge readily and willingly.

It’s our responsibility to train the next generation to take the helm. If we don’t…who will?


Have a question or work challenge you’d like answered in a future article? Email me at [email protected]. And you can read the previous column Girl On Girl Crime In The Workplace.

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