A Chester-based mobile services reseller has been acquired by Babble in a move which significantly grows its mobile offering.
The acquisition of Vivio has also strengthened Babble’s footprint in the North West following the acquisitions of Active, Concert and Lake.
Founded in 2001, Vivio currently has more than 60,000 mobile connections on multiple platforms across the UK with the deal further strengthening Babbles relationship with O2 and its overall standing within the mobile market.
Vivio adds to Babble’s collective knowledge with its colleagues bringing proven experience to the business as well as excellent systems and processes.
Chief executive James Wright will be involved for a short period of time to assist with the integration of the two businesses. Managing director Suzie Whibberley will be joining the senior team at Babble with her focus remaining on mobile.
As Babble continues its buy-and-build journey, which led to ICON Corporate Finance officially recognizing Babble as the UK’s most acquisitive tech company in 2021, this purchase marks Babble’s ninth acquisition this year alone. Since 2019, Babble has now completed 24 acquisitions.
Matt Parker, Babble chief executive, said: “Acquiring Vivio is a tremendous win for Babble as we continue to grow our mobile arm. Vivio has an award-winning team proven at providing a people-first service and cutting-edge solutions which drive growth .
“Our experience across contact, cyber and comms means we can help Vivio’s customers grow even faster by introducing new technology to different areas of their businesses. We’ll keep Vivio’s local service, with the added benefit of our national presence providing extra expertise and resources .”
James Wright, chief executive of Vivio, added: “Joining Babble is such an exciting opportunity for our business, our colleagues and our clients. We’re delighted with how we have progressed to this point and can’t wait to see how Babble takes things to the next level.”
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