The total value of the global mobile business messaging market will increase from US$48 billion in 2022 to US$78 billion by 2027, according to a new research report.
The research conducted by Juniper Research found that this 63% growth will be driven by enterprise adoption of RCS – Rich Communication Services – with businesses harnessing the end-to-end encryption and verified sender identities RCS provides to reduce messaging fraud.
RCS is a messaging protocol that incorporates rich media content, such as high-quality images, videos and carousels, within a smartphone’s default messaging application.
The research found that the global number of RCS business messages received will increase from 161 billion in 2022 to 639 billion by 2027, as enterprises in industries handling sensitive data, such as banking and healthcare, migrate traffic away from SMS to more secure channels.
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The Juniper research noted that while user verification over RCS acts as a first step in messaging fraud prevention, malicious players will increasingly identify ways to bypass this requirement.
In response, the report urges firewall vendors to prioritize the accurate detection of spam content via multimedia messaging, including images and external links.
The report noted that the US will represent a key growth market for RCS with all tier 1 operators, including AT&T, T-Mobile and Verizon, supporting rich media messaging solutions – and found that the total number of RCS business messages received in the US will surpass 170 billion by 2027, if Apple introduces support for the messaging protocol over iOS within the next 3 years.
“Apple must support RCS to facilitate smooth and secure communications between mobile operating systems,” said research author Scarlett Woodford.
“The RCS protocol is likely to be deployed over the existing iMessage interface on iOS devices, in order to capitalize on user familiarity and maximize adoption.”
To find out more, see the new report: A2P Messaging: Emerging Trends, Regional Analysis & Market Forecasts 2022-2027
And to download the free whitepaper: A2P Messaging – Keeping the Conversation Flowing
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