You may have seen some creepy smiling fans behind home plate at some recent Major League Baseball games…ones who don’t seem to move and won’t stop smiling for a while.
Some of those fans went viral recently, and now we know the reason why: They’re part of a movie promotion.
The horror movie Smile — starring Sosie Bacon and Jessie T. Usher and directed and written by Parker Finn — came out, and it turns out that was some very viral marketing for the flick.
Seriously. All that creeping us out was to promote a movie. well played Smile marketers. Let’s take a look back:
Here were the fans
Yes, those were actors
From Sports Illustrated:
If you were watching a baseball game last night, you might’ve noticed someone behind home plate who couldn’t stop smiling in a very creepy fashion. As it turns out, that was not a coincidence.
The two fans who attended the Red Sox-Yankees, Mets-Athletics and Cardinals-Dodgers games on Friday night were actors promoting Smilea horror movie that apparently features villains with a bunch of very creepy smiles.
GAH!
.