Established in 2015, Prinker is the inventor manufacturer of the world’s first digital temporary tattoo device. The company has worked with L’Oreal for several years to develop L’Oreal Brow Magic—a handheld, electronic brow make-up applicator that uses AR technology and patented AI-algorithms. Unveiled at CES, the device scans the user’s face and makes recommendations on the best brow shape which is then printed in seconds automatically.
Prinker is also working on micro printing hair color. Here’s a quick look at the company’s device in action, from CES Unveiled.
A “BOLD” Investment
“At L’Oreal, our researchers are partnering with high end technology start-ups to create the future of beauty. Together, by combining our expertise, we develop unprecedented personalized consumer experiences,” Barbara Lavernos, deputy CEO in charge of research, innovation and technology at L’Oréal, said in a statement when the agreement was announced. “Through this strategic investment, we can fulfill our deep commitment to bringing breakthrough beauty technologies that truly empower boundless personalization and self-expression into the hands of every person.”
The investment was made by L’Oréal’s BOLD (Business Opportunities for L’Oreal Development) unit. Financial details were not released.
“We are thrilled to enter this new phase of partnership with L’Oréal, who aligns with our mission of empowering consumers with versatile and customizable tech to express themselves,” Luke Yun, Co-Founder and CEO, Prinker Korea Inc, said in a statement. “Their century-long heritage of beauty, research and development, and sharp focus on beauty technology will allow us to reach more consumers than ever before. Their investment will enable us to create innovations that will have the best solutions for people worldwide, and we are elated to work together to reach this goal”.
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