NEW DELHI: United Kingdom-based Manchester City on Thursday said it has signed a partnership with India’s Jio Platforms.
The partnership makes Jio Platforms the Club’s official mobile communications network partner in India, according to a statement. “The partnership was enabled and supported by RISE Worldwide, a Reliance initiative, India’s largest sports and entertainment company,” it added.
Through this partnership, Manchester City and Jio will deliver engaging experiences to Jio users through the latter’s digital offerings comprising JioTV, MyJio, Jio STB, JioEngage, and other applications and platforms, in addition to giveaways and in-market activities.
As part of the agreement, Manchester City’s OTT platform CITY+ will be integrated into the JioTV platform which will provide exclusive content in India including match highlights, live Manchester City Women’s team and Elite Development Squad fixtures, matchday content and City Studio’s documentaries.
JioTV provides users with access to over 900 channels in 16 languages across 12 genres. The company claims this makes JioTV the second biggest OTT platform globally with over 350 million downloads.
“Honorable Union Minister of Communications, Railways, Electronics & Information Technology Shri Ashwini Vaishnaw, today, inaugurated Jio True 5G services in Odisha, and experienced promising Jio True 5G use cases at the launch,” said the telecom operator in a statement.
Furthermore, as part of the new deal Jio’s associate brands, RISE and Viacom18 will also leverage several partnership rights across their football and sports offerings.
“We are excited to announce Jio’s exclusive partnership with Manchester City in India through which we will present City fans with experiences through a multitude of digitally powered immersive initiatives,” said Akash Ambani, Chairman of Reliance Jio Infocomm Limited.
“The Club has a passionate and growing fanbase in India and we are continuously exploring new ways to provide greater fan experiences for our followers in the region and around the globe, particularly within the digital and technology space,” said Ferran Soriano, Chief Executive Officer , City Football Group.
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