DREST, which lays claim to the world’s first luxury fashion and lifestyle mobile game, has announced Henri Holm as its new CFO.
Launched in 2019, the firm offers players the chance to exhibit and improve their styling talent using the latest luxury fashion and beauty collections to style avatars, combining gamification, e-commerce, advertising and data strategy opportunities.
DREST provides a platform for user-generated content through its styling challenges, with the digital fashion assortment provided by Farfetch as well as brands directly.
Holm has 20 years of experience in the games industry, having worked with privately funded, venture capital funded, and publicly listed companies, driving finance, business development and digital strategy creation.
He also brings knowledge in scaling up multinational firms such as Fandom Sports Media, Nokia Greater China and Rovio Entertainment, where he oversaw the development of the Angry Birds franchise across Asia.
Holm will join the executive team and drive strategic choices as DREST delivers the second evolution of its core gaming product and pushes development forwards in the metaverse, aiming to become the leading creative platform for fashion, entertainment and lifestyle gamification.