On Wednesday, LIV Golf League announced it reached an agreement with Simplebet, a leader in micro-betting products, to be its official sports betting innovation partner.
“Developing new ways that golf can progress into the future has been a league tenet since day one,” LIV Golf Commissioner and CEO Greg Norman said in a release. “LIV Golf presents a supercharged tournament and fan experience showcasing a consistent field of the world’s best players competing at the same time under the same conditions. With golf becoming an increasingly popular sport within the multi-billion-dollar sports betting market, our league is proud to work with Simplebet, which aligns with our competition model that every shot from every player is meaningful from start to finish.”
To better understand how Simplebet works, think of it as live betting on steroids. For example, instead of betting on Cam Smith to win the event during the second round, you can bet on if he’ll hit the 12th fairway or not. You can bet on the outcome of a seven-foot birdie putt.
Live betting, but on the micro-level.
“This is a transcendent moment for the sport, and we are thrilled to serve as the Official Sports Betting Innovation Partner of LIV Golf,” Simplebet CEO Chris Bevilacqua said in a release. “We’ve revolutionized the way audiences around the world connect with live sports by unlocking fan engagement opportunities and together with LIV Golf, we will create the new blueprint for how sports leagues can maximize their IP through innovative betting.”
LIV Golf’s next event will be held Aug. 4-6 at The Greenbrier.
Story originally appeared on GolfWeek