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LIV Golf announces partnership with ReachTV, will air non-exclusively in US airports

Ever wanted to watch more golf while you’re traveling? Now you have the option.

LIV Golf announced Thursday it was partnering with ReachTV, the largest streaming television network serving travel audiences in North America, to show live Friday tournament coverage and non-live past tournament coverage will air non-exclusively in US airports.

“This partnership with ReachTV provides additional opportunities for fans on the move to follow LIV Golf’s supercharged action, including live coverage of Friday’s competition in bars and restaurants throughout North America,” LIV Golf Chief Media Officer Will Staeger said. “Our league is continually looking for innovative ways to connect the sport that we love with new audiences, and this partnership will give travelers more chances to catch many of golf’s biggest stars in action.”

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ReachTV also has a seven-year deal with the NFL plus multiple original series in production with the National Basketball Players Association and more. ReachTV will distribute LIV Golf tournament coverage to more than 2,500 airport screens inside airports that have generated more than $2 billion in monthly revenue, plus 500,000 hotel rooms across North America, reaching more than 50 million monthly travelers. ReachTV averages a 70-minute viewer dwell time.

“Adding LIV Golf programming is another step forward for ReachTV as we work to create the streaming television network of the future,” ReachTV founder and CEO Lynnwood Bibbens said. “Our innovative business model creates more equitable partnerships for our partners and content creators, while serving our audience of travelers with the live sports and premium entertainment they crave.”

ReachTV will air live Friday coverage of LIV Golf London, teeing off at 9:00 am ET at Centurion Club, site of last year’s LIV Golf Invitational Series launch. Non-live coverage of previous LIV Golf tournaments will air on weekdays and during non-tournament weeks.


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Story originally appeared on GolfWeek