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Karina Brez Debuts Elegant Mobile Retail Pop-Up At WEF

The Jeweled Barn is located between the International Club and Hermès at WEF.

Karina Brez Jewelry celebrates the bond horses and humans have. Influenced by the majesty of the horse, equestrian gear, symbolism and myth, her designs honor both the sport and the connection created.

In her next branding expansion, Brez takes her equine style and brings it to the world of interior design through the Jeweled Barn, her tiny house retail pop-up concept. The newly debuting Jeweled Barn is located just outside the VIP area of ​​the Winter Equestrian Festival in Wellington.

Attracting the top athletes in the sport, WEF is the premier backdrop for trendsetting equine style. The Jeweled Barn is a tiny house, inspired by the distinguished show, as a celebration of the equestrian lifestyle. Designed to appear as a barn on the exterior, it is an homage to the home of the horse. Its interior is meticulously detailed, for the viewing and purchasing of pieces from Karina Brez signature collections.

“The Jeweled Barn is inspired by the spirit of the equestrian lifestyle, both rustic and refined,” said Brez. “An interpretation of an English tack room, it is sophisticated, incorporating green, gold and reclaimed wood. It is making its debut at WEF, and will be used to showcase Karina Brez Jewelry at horse shows across the US”

The Jeweled Barn was developed to be carbon neutral, consciously designed with environmental impact in mind, featuring eco-friendly products, several local vendors and surrounded by many plants. The structure was built by Melbourne-based, Movable Roots.

“As a complete custom design and build company, Movable Roots was excited to be part of Karina’s journey, helping her create a unique, mobile ‘tiny home’ space that worked for her and her brand,” said Michael Cheatham, co-owner of Movable Roots.

The Jeweled Barn is located outside the VIP area of ​​the Winter Equestrian Festival between the International Club and Hermès. Karina Brez Jewelry is a corporate sponsor and is sponsoring the Adult Amateur Hunters Division, ages 36-49, at WEF.

Karina Brez signature collections are available online at www.karinabrez.com and will be shown in person at the Jeweled Barn through the end of WEF 2023 in April.