Here’s how we’re working with O2 to offer free mobile data to all our vendors

Darren Brown from Middlesborough says: “I’ve never been a technology person, but they showed me how to use it and access the internet. If a customer is looking for somewhere, I help them with the maps on my phone, and I’ve even had my supermarket shopping delivered. The sim card is the best thing I’ve ever had through The Big Issue.”

This meaningful change shows that the scheme did exactly what it needed to do, says Good Things Foundation’s Group CEO Helen Milner: “We’re delighted to be working with Virgin Media O2 on this program, they really have embraced how they can help to end data poverty. It’s unacceptable that there are millions of people who have been left behind.”

If a customer is looking for somewhere, I help them with the maps on my phone, and I’ve even had my supermarket shopping delivered.

Darren Brown, Big Issue vendor

Sadly, in the next few months the country’s financial woes will plunge more people into digital poverty – 18.7 million people are expected to have their ability to go online impacted by the cost-of-living crisis (UK Consumer Digital Index, 2022).

Big problems, big solutions

Big problems call for big solutions, so this Christmas, O2 are stepping up their response. What’s to come at Christmas?

• O2 Christmas Sim Cards: O2 will be donating one million GB of data via 7GB vouchers called Christmas Sim Cards*. These will be available in all stores, and online so those most in need can stay connected.

• National Databank pilot in 10 O2 stores: O2 stores in areas with high levels of data poverty or where the National Databank currently has limited or no presence are becoming National Databank centers to access free data. Click here to find locations: o2.co.uk/national-databank/map

• Connecting all Big Issue vendors: The scheme will be rolled out further: in addition to sims and data vouchers for those in need, every single Big Issue vendor will be offered free data each month so they can all have the vital connection that internet access brings.

Simon Valcarcel, Marketing Director of VirginMedia, O2, explains: “This year we wanted our Christmas campaign to not only help raise awareness of the support available via the National Databank, but to get data into the hands of people facing an unconnected Christmas.

“As part of this, we’re delighted to be partnering with The Big Issue for the second year in a row and to be able to offer all of their vendors access to free National Databank data each month. We know from the success of last year that this will help them take mobile payments in an ever more cashless society, access the services that they need, and stay connected to loved ones.”

As the cost-of-living crisis deepens, access to the internet is becoming unaffordable for many. With O2’s National Databank campaign, we hope that we can help support people to stay better connected.

Russell Blackman, Managing Director at The Big Issue

Russell Blackman, Managing Director at The Big Issue, says: “We are delighted to be continuing our invaluable work with O2, following the successful launch last year of the National Databank. By extending this opportunity out to all Big Issue vendors, it will enable and empower them to boost their sales through cashless payments at this vital time of year, as well as being able to access essential online services.

“As the cost-of-living crisis deepens, access to the internet is becoming unaffordable for many. With O2’s National Databank campaign, we hope that we can help support people to stay better connected.”

Subject to availability. 1 voucher per person, while stocks last. Minimum of 7GB guaranteed. O2 Pay As You Go £10 Big Bundle sim required; sim not provided. Redemption mechanism & terms apply, see o2.co.uk/terms