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Golf club fitting is thriving with independents leading the way

Over the past 30 years, what was once thought of as a niche vertical within the spacious equipment landscape has blossomed into broad-based acceptance.

With it has brought what some might call mass appeal and accessibility. In any event, it’s eons ahead of those archaic ’90s.

Thanks in large part to technological advancements, companies like Club Champion, Golftec and True Spec Golf were able to hop on a seismic wave and parlay it into reputational and financial gain.

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