A renowned Filipino American fashion designer is set to become a creative strategist with a National Hockey League (NHL) team.
The Arizona Coyotes NHL team announced on Thursday (Friday in Manila) that Rhuigi Villaseñor, and his Rheimagine agency, is joining the team starting this upcoming hockey season.
“The Arizona Coyotes announced today that global fashion designer and Filipino-American Rhuigi Villaseñor has partnered with the Meruelo Group as a Creative Strategist through his agency, Rheimagine,” the team wrote on its website. “Joining for the 2022-2023 season, Villaseñor will be at the helm of exclusive player, team and fan apparel, including a special edition on ice jersey, hoodies, shirts and hats.”
Villaseñor, who is also the founder and creative director of Los Angeles-based streetwear brand Rhude and Creative Director of the Swiss brand Bally, will work with the ice hockey team for its exclusive Collection and a special edition 3rd jersey for its players during the Run. with the Pack campaign.
The Filipino American fashion designer, who moved to the US from the Philippines, at the age of 23, said he is excited to work with the team’s owner, Alex Meruelo.
For the 2022-2023 NHL season, the Arizona Coyotes team will temporarily play at the 5,000 Mullett Arena at the Arizona State University in Tempe, after they moved out of the Desert Diamond Arena (then known as the Gila River Arena).
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