Europe’s biggest second-hand golf equipment retailer golfclubs4cash has revealed year-on-year growth as golfers change their buying habits in the current UK living crisis.
In research conducted by Golf Datatech, the trend at golfclubs4cash is in direct opposition to the golf market as a whole. In the whole market, July year-on-year sales were down 10.6% in value.
Purchases of items such as trolleys and woods were the most affected with year-on-year reductions of 27.2% and 24.2% respectively. These products are some of the most expensive in the sport.
The UK economy is riddled with uncertainty and concern and golfclubs4cash is one of many retailers that offer golfers affordable equipment that can still improve your game.
“Our business is up 44% for the 12 weeks, June to August. Golfers will always want to upgrade their equipment, looking for that extra edge to their game,” said Dean Cracknell Head of Marketing at golfclubs4cash.
“But more golfers than ever before are realizing that they don’t have to go down the ‘new’ route to find the quality they want. And they certainly love the value and range of clubs on offer at our two stores and online business.
“During the summer months we have attracted 11,000 new customers to the business, and we are seeing growth across all categories. The unique nature of our sport is that price is not the only important factor when it comes to purchasing equipment.
“Golf is a very brand loyal sport, so whilst there are value ranges on offer from various brands, most golfers want the credibility and recognition of one of the well-known brands.
“When customers see that they can upgrade to a nearly new driver or set of wedges for a fraction of the cost of brand new, then a ‘new’ addition to their bag is a lot easier to justify.”
golfclubs4cash was founded in 2011 by Murray Winton and Martin Lambert and it has become the UK’s biggest supplier of second-hand clubs.
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