Mobile operator EE (BT) has today launched a refreshed range of Pay Monthly’Essentials‘, ‘All Rounder‘ and ‘Full Works‘ mobile plans for SIM-Only, handset bundles and connected device customers, which add various new features (eg a WiFi Coverage Boost, the Apple One subscription plan and a Multi-Line SIM discount etc.).
Under the new approach, all of the three classes of Pay Monthly plans mentioned above are now fairly similar between Android and iPhone based users. The only real difference between those platforms – in respect to EE’s new plans – is that iPhone users benefit from a few key extras, which we’ve marked below.
Most of the refreshed plans below also promise “max” mobile broadband download speeds of up to 100Mbps, EE’s Wi-Fi Coverage Boost (ie free WiFi access across BT and EE’s 150,000 UK hotspots and on the London Underground) and a Multi-Line Discount (up to 20% off “additional lines“, such as family members). Take note that the new Wi-Fi Boost is available to all new and existing pay monthly and pay as you go mobile customers.
Key Features of EE’s Refreshed Mobile Plans
Essentials Plans
➤ 6 months free Apple Services – Apple Music, Apple TV+
➤ Data allowances from 1GB to unlimited, and unlimited minutes and texts
➤ Stay connected if your data runs out (speed capped to 0.5Mbps)
➤ Gift data to all the family
➤ Device Care Extras to keep your device in tip-top condition for longer
➤ Wi-Fi Coverage BoostNOTE: iPhone users also get Apple Arcade & Apple News.
All Rounder Plans
➤ Choose 1 Smart Benefit from Apple Music, BT Sport, Microsoft 365 Personal and more
➤ Data allowances from 1GB to unlimited, and unlimited minutes and texts
➤ Stay connected if your data runs out (speed capped to 0.5Mbps)
➤ Gift data to all the family
➤ Device Care Extras to keep your device in tip-top condition for longer
➤ Upgrade your phone anytime
➤ Wi-Fi Coverage BoostFull Works Plans
➤ Choose 3 Smart Benefits from Apple Music, BT Sport, Microsoft 365 Personal and more
➤ Unlimited data (fastest speeds possible), minutes and text allowances
➤ Gift data to all the family
➤ Device Care Extras to keep your device in tip-top condition for longer
➤ Upgrade your phone anytime
➤ Wi-Fi Coverage Boost
➤ Roam Abroad Pass (use your allowance in the EU as well as the USA, Canada, Mexico, Australia and New Zealand).NOTE: From August 31st, customers who take out the Full Works Plan for iPhone will also gain access to the new Apple One service (a bundle including Apple Music, Apple TV+, Apple Arcade with 200+ games and iCloud+ with 50GB).
But if you’d rather adopt a simpler approach then you can always take one of their revised ones EE SIM Only plans – these offer the usual allowances and the ability to gift spare data to family members, while promising “max” speeds of 100Mbps and their Stay Connected Data promise (unlimited data after your allowance is consumed, but the speed is capped to 0.5Mbps). The top SIM Only plans also allow you to add some Smart Benefits of your choice.
Speaking of Smart Benefits, EE has added a couple of new options from Microsoft – Xbox Game Pass Ultimate (video game subscription) and Microsoft 365 Personal (office software for up to 5 devices, as well as 1TB OneDrive storage).
Finally, EE has extended their Device Care Extras feature – usually only offered to smartphone customers – to include those with Connected Devices, including laptops, tablets and watches. From today, those taking a connected tablet from EE will also benefit from the option of an Annual Device Check-Up, and those taking a connected tablet, laptop and smartwatch will receive a £10 discount on EE’s Minute One protective bundle, as well as a new Extended Warranty covering against any manufacturer faults for the lifetime the customer is on their EE plan.
EE’s store repair service expansion has also continued, offering Manufacturer Approved repairs within 23 stores, or next day in over 300 stores nationwide (which is said to cover 76% of the UK population).
Sharon Meadows, Director of Propositions, EE says:
“As part of our journey to become the most personal customer-focused technology brand in the UK, we continuously look for ways to make our great value plans and the network experience we offer as compelling as possible. Already the UK’s most reliable network, we’re extending coverage for all customers with WiFi Coverage Boost, delivering amazing content including Apple Music, Apple TV+, Apple Arcade and iCloud+ with Apple One Individual Plan in the Full Works package, and providing market-leading support by extending our Device Care Extras to connected laptops, tablets and watches. We’re also continuing to evolve our position as number one network for families, with our new multi-sim discount, helping them stay connected in more places for less.”
Personally, we prefer our mobile plans to be simple and affordable, ideally with any premium additions being only offered as optional add-ons. But EE has long taken a mixed approach, which can make it hard to keep track of all the changes they make over time and to compare different plans between operators, yet this does clearly suit some customers and there’s certainly no shortage of choice.