Dream games has appointed House 337 to promote its new exciting game Royal Match. The campaign will first appear in the US and then in the UK early next year on the 1st Feb via a national Linear TV campaign.
Royal Match is a challenger in the casual gaming market. Originally launched in February 2021, it became one of the top three-grossing mobile games in the US, gathering millions of fans monthly worldwide.
Despite this success, the partnership with House 337 will aim to propel the brand into a wider consciousness and push the game into the number one spot for mobile gaming.
This will be the first ad campaign for Dream Games. The first project will feature a multi-million dollar national Linear TV campaign to spread the word globally.
Richard Hocking, chief marketing officer for Dream says of the work: “Royal Match provides premium player experiences for millions of our players so it was important that we created a TV commercial that reflected the quality of the game. The casual puzzle category is extremely cluttered and yet House 377 really understood how to communicate both the differentiated theme and the unique feeling you get when you play Royal Match. We are happy to be working with them on this next stage of our growth journey.”
Jo Moore, executive creative director at House 337 says: “We are delighted to work with Dream Games on the Royal Match campaign. The unique ‘royal’ aspect of the game has allowed us to have a lot of fun creatively, bringing the campaign to life in a whole new way for the category. It’s a really fun puzzler and the organic growth it has seen already in the US is a great start to push it onwards into mainstream culture.”
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