Creso Pharma Ltd (ASX:CPH, OTCQB:COPHF)’s Canadian subsidiary Creso Pharma ImpACTIVE Inc has appointed decorated multi-sport performance coach Kolby Tullier as a brand ambassador.
The appointment complements the recent appointments of three brand ambassadors, prior to the planned product launch in Q3 2022.
ImpActive’s mission is to provide high-performance athletes hemp-derived CBD products to help redefine their recovery routine in a quick, safe, and natural way.
The products help athletes reduce muscle and joint inflammation without the use of heavy narcotics or prescription pharmaceuticals.
Renowned sports performance coach
Tullier is regarded as one of North America’s top sports performance coaches.
He is an owner, partner and director of sports performance at Joey D Golf Sports Training, a leading coaching facility in Jupiter, Florida.
Tullier has been instrumental in the careers of PGA Tour superstars Justin Thomas, Max Homa, and Harold Varner, the NFL’s Cody Parkey and Demaryius Thomas, the MLB’s Paul Goldschmidt and Will Harris, and LPGA stars Lexi Thompson, Michelle Wie, and the Korda sisters .
Most recently, he has played a key role in assisting world-renowned golfer Tiger Woods in his rehabilitation attempts.
Established social media following
Tullier currently uses ImpACTIVE’s products and has experienced the benefits first-hand.
He has also promoted the brand through his existing social media channels to broaden awareness.
ImpACTIVE will seek to leverage Tullier’s established social media following, globally recognized client base and existing relationships across multiple major sporting leagues to drive promotion ahead of the proposed launch in Q3 2022.
Further, ImpACTIVE and Tullier are also exploring potential marketing activations and sales points at the Joey D Golf Sports Training center in Florida.
ImpACTIVE’s social media campaigns and other marketing initiatives with existing brand ambassadors, prominent female professional golfer Ms Kelly Whaley, American professional golfer, Mr Will Wilcox and renowned performance coach, Dr Troy Van Biezen are also underway.
“This provides considerable validation”
Creso Pharma CEO and managing director William Lay said: “Attracting Kolby is a significant milestone for ImpACTIVE.
“It is incredibly important to reiterate that he is already an active user of the group’s products and has experienced their potential for himself.
“This provides considerable validation, given he is regarded as one of the top sports performance coaches in North America.
“Kolby’s appointment will provide ImpACTIVE with much broader exposure in the golfing industry, as well as other leagues.
“He has an extensive network of professionals across multiple professional sporting organizations and we expect that his ambassadorship will assist the Company in becoming the leading CBD-based sports injury solution.”