Skip to content

Charlotte’s Web announces partnership with MLB

Charlotte’s Web will now be known as the ‘Official CBD of Major League Baseball.’ MLB had formally announced the possibility of allowing CBD brands into the sport in June of this year and had opened the door for individual clubs to form their own partnerships.

A key facet of the partnership is the NSF Certified Sport certification that Charlotte’s Web products enjoy. The program ensures that certified products are free from a long list of banned substances that helps ensure athletes can maintain their eligibility.

Level of comfort with certification

NSF has worked with MLB for years, so there was already a level of comfort there, said David Trosin, NSF’s Senior Managing Director, Health Sciences Global Certification.

“NSF interacts with MLB and a number of leagues and sporting organizations frequently. NSF has been partnered with MLB for almost two decades. Our Certified for Sport program is the only certification accepted by MLB, and is required for any products entering team clubhouses,” he said.

Statements by Charlotte’s Web and MLB itself indicated that access to CBD products would be helpful for athletes to support recovery, manage game stress and the stress induced by frequent travel, and to help athletes sleep better and maintain mental focus.

“We are excited about the possibilities this partnership offers as CBD becomes a more widely adopted part of the health and wellness regimen of our players and fans,” said Noah Garden, chief revenue officer of MLB. The length of the new agreement has not been specified in public statements, although it has been characterized as ‘multi-year.’

.