MONTREAL – The Montreal Canadiens announced today the launch of a first-of-its-kind concept that merges an immersive escape room with the in-game experience. “The Bell Canadiens Escape” will test the mettle of four fans who will not only be under pressure to get to their seats with the on-ice action starting, but do so under the gaze of the 21,000+ in attendance.
TICKETS: The Bell Canadiens Escape
The escape room is designed by Échappe-Toi, a leading designer of similar experiences based in France that has won multiple awards with its highly-rated locations elsewhere around the world, including in Montreal. Participants can expect a superior level of design and gameplay within the room, which also features a host of special lighting, audio, video, and special effects… not to mention the cameras mounted inside that will broadcast the proceedings back to the fans at their seats. inside the arena.
Participants in “The Bell Canadiens Escape” will be introduced to the live crowd on the Bell Center central scoreboard prior to the beginning of each hockey game, then be locked into the room with 30 minutes to solve a variety of Canadiens-themed puzzles. During their experience, the crowd will eavesdrop on their progress with a “live look-in” on the scoreboard early in the first period. Upon escaping the room or being released after 30 minutes, the four participants will make their way to seats inside the arena to enjoy the balance of the game – anticipated as being the midway point of the first period and beyond – along with a concession package and a T-shirt that reads either “I ESCAPED!” or “I FAILED.”
“This is one of the most original concepts we’ve ever unveiled to create unique experiences for our fans,” said France Margaret Belanger, President of Sports and Entertainment for Groupe CH. “We salute the brave souls who will add the pressure of solving an escape room – with the crowd watching – before getting to their seats.”
“The immersive escape room is the first of its kind in professional sports”, said David Kennedy, Vice-President, Brand & Sponsorship, Bell. “We’re excited to partner with the Canadiens to create an innovative new fan experience.”
Escape room ticket package experiences will be in extremely limited supply. Packages will be awarded as prizes on team platforms courtesy of Bell for all Saturday games and several other key dates. The remaining games – fewer than 30 – will be available on a first-come, first-served basis.
“The Bell Canadiens Escape” will formally debut at the team’s 2022-23 home opener against the Toronto Maple Leafs. For more details, along with a complete FAQ on the concept and link to purchase, fans are invited to visit canadiens.com/escape.
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