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Callaway Launches Paradym family of drivers, woods, hybrids and irons

A new year is here, and Callaway is among the first companies out with new wares for golfers craving the latest advancements.

The phrase “paradigm shift” means a change in approach or assumptions, so we see what Callaway did there in choosing the name “Paradym” for an entire bag’s worth of new sticks.

“It’s something completely different for us … and from what we’ve seen from R&D it really deserved a new name,” said Dave Neville, Callaway’s senior director for equipment.

For those in the market for a new driver (or to just kick the tires on one), Callaway’s Paradym drivers boast a “360 carbon chassis” that removes titanium from the body of the clubhead, allowing for ideal weight distribution and stability. Also, face cup technology combined with a forged titanium face is said to provide higher energy transfer to the ball. The end product, Callaway said, “breaks the tradeoff between incredible distance and exceptional forgiveness.”

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