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Beauty tech CosmeticsDesign webinar with Sephora, Shiseido, Orveon, Mintel and The Virtual Events Group

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The metaverse, virtual try-ons, skin diagnostic tools and personalized beauty apps are just some of the latest tech-led innovations in today’s cosmetics and personal care category; many born from a need to fulfill shifting consumer needs and expectations in today’s beauty market. And whilst COVID-19 has had a big part to play in all this, the growing digital-smart younger population, rising concerns around the environment and health, and huge societal shift towards self-empowerment and self-care are also playing out fast and sparking change.

This month, CosmeticsDesign, CosmeticsDesign-Asia and CosmeticsDesign-Europe will team up to bring you an exclusive digital panel discussion Beauty 4.0 – Tech, Tools and Future Trends ​​that will dig into the almighty rise of this burgeoning category.

This free-to-attend webinar, scheduled for Wednesday 21 September at 4pm Central European Time (CET), will bring together some of beauty tech’s most impressive innovators and thought leaders, with insight from top executives at Sephora, Shiseido, Orveon, Mintel and The Virtual Events Group.

The goal? To unravel existing opportunities for the beauty industry in the world of tech; to discuss some of the biggest challenges facing advances; to decipher what today’s digital beauty consumer wants; and brainstorm how brands, retailers and the wider supply chain can collaborate in this highly exciting field.

Editor’s thoughts – ‘we’re only seeing the tip of the iceberg’

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Kacey Culliney, editor of CosmeticsDesign-Europe and moderator of the event, says it will be key beauty companies of all sizes across the globe think more carefully about how technology can shape business moving forward, and start to action ideas.

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