Fueling analytics in sports tech and focus on great UX

Sports analytics is fundamentally the practice of applying mathematical and statistical principles to sports and related physical activities. It has been around for quite some time but recently it has gained significant momentum and competing teams are making the most of it by using the data and using it to create a robust team and for enhanced performance. The upgrades in data collection and management have pushed the boundaries efficiently and with technology evolving night and day, possibilities are going to be endless.

Areas that have the capacity to boost sports analytics, include –

1. Wearable technology

This sector is gradually becoming essential to the world of sports analysis.

Companies in this space collect humongous amount of data from athletes that can then be processed and used for enhanced game.

2. Performance enhancing labs

This is a recently growing sector in sports analysis. These labs are well equipped with athlete training data to enhance a player’s performance. And while working with these athletes, they even record and obtain data for using it to the player’s advantage in the upcoming matches.

In the last 5 years, there has been a monumental increase in users engaging in fantasy sports in India. Collecting data, crunching the numbers and processing them for usage and application has not just become a trend but rather a business opportunity. And while all this happens with embracing the best of technology, one aspect that has to be given the utmost priority is that of a good user experience. Its lies at the center and is the ‘heart’ of sports technology.

There is a constant innovation and development despite the world keeps moving forward with technology, especially in the sports and gaming industry. There is always the power of data that needs to be predominantly essential to help in the process of storage. However, there have been many drawbacks that the industry faces while having big data, the evolution of strong development phases for getting the outcome of the long lasting solution with some new innovation, is becoming really competitive as the demand keeps increasing. Some of the drawbacks that need improvisation efficiently to fuel sports analytics and to help in great user experience are –

o Access to sports tracking and analytical tools is very limited and expensive
o A complete sports analytics centered tool that can be an one stop solution to be enabled with data and support
o Proper market space for data that supports collection and storage
o A platform that supports real time collaboration
o A super coherent tool that offers more coverage of data
o Powerful support to monetize data created by any type of user and accessed by any type of audience
o The focus and productivity to achieve or to have a business case to support data storage
o Cost with productivity to customer engagement and increasing sales
o Budget flexibility based on the need and usage
o Simple but not complicated user interface
o Constant updates that can maneuver based on the latest tech development

Meanwhile, many startups and dynamic sports tech development firms are working gradually on figuring out ways to sort all these drawbacks as they remain as the slight hindrance while reaching the next level of innovation, there seems to be some serious efforts made to improvise the support with the possible resources at the present and it can never be denied. It can be definitely expected for a better collaborative tool in the near future that will be very much essential for the present scenario of storing the big data and for benefitting many firms with the best structure and support. It’s a while to wait though. It’s not far from the impossible.

Immersive viewing experience and technology has transitioned casual sports audience into ardent fans. Be it designing mobile apps, software, websites or wearable technology, the ultimate goal is to offer seamless user experience because only then will have people/user’s coming back to it or even sticking to it. The same is relevant in the sector of sports technology too.

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