Female-led British health tech brand Elvie has selected PR & communications agency Sling & Stone to handle its brand awareness program in Australia.
The new partnership will see Sling & Stone launch Elvie’s innovative products in Australia, starting with the Elvie Trainer, the smart Kegel trainer designed by founder and CEO Tania Boler after she discovered 1 in 3 women will experience pelvic floor issues in their lifetime.
The new win comes as the agency last week expanded its operation into Melbourne, opening an office in the Victorian state capital, alongside a number of new appointments in Brisbane and Adelaide.
Elvie was founded in 2013 after Boler, an internationally recognized expert in women’s health, realized the overwhelming lack of support for new mums. Despite knockbacks from male investors, Boler brought together a team of engineers, designers and business minds to redesign outdated women’s health medical devices into modern consumer technology products that could be used at home.
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The brand is known for challenging taboos and shaking up the status quo in its marketing, from ‘leaking’ billboards to giant inflatable breasts flying over London.
Kasi Talbot, global head of consumer, Sling & Stone, said: “Elvie is a trailblazer in the women’s tech space, with its innovative and accessible technology that improves the lives of women of all ages. While women’s health issues have historically been ignored or downplayed in the media, Elvie has become well known for bold marketing campaigns that put women’s issues on the mainstream agenda. It’s a perfect partner fit for Sling & Stone with our dedicated focus working with disruptive challenger technology brands, and we are excited to be working with such a stellar team to bring Elvie to more Australian women.”
Laura Bevan, PR and communications lead, Elvie said: “Sling & Stone was absolutely the right choice for Elvie in the Australian market. Their skills, passion and creativity in how Elvie can connect to an Australian audience is second to none, and they’re in tune with the nuances that come with representing a women’s health brand. We couldn’t have found a better partner who believes in our mission, and shares our vision and values.”