Supponor has revealed that its Air virtual advertising technology will be used in over 2,500 sports events during 2022/23.
It has already had outings for the German Super Cup and England’s Community Shield, and will continue to be used by LaLiga, the Bundesliga, Serie A, Ligue 1, and more domestic leagues across Europe, North America, and Australia. UEFA continental club competitions are also using it across Europe.
In particular, its use in the Bundesliga is expected to at least double compared to the 2021/22 season. Supponor has also recently signed a deal with Bundesliga side Wolfsburg to introduce and implement virtual advertising at its stadium.
James B. Gambrell, Supponor CE, said: “We’re looking forward to the start of the 2022-23 season with great excitement. We are proud to support our partner clubs, leagues, and sports federations by providing flexible, sustainable, and cost-effective virtual advertising solutions through our innovative Supponor AIR® technology. With Supponor AIR® we are enhancing the value of marketing rights significantly and offering new commercial opportunities to rights holders in live sports.”
Supponor Air is fully software based, and uses AI and machine learning to deliver virtual placement or replacement advertising live.
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