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Mobile Fidelity Shares Statement About the Company’s Mastering Process

They are liars. There was no vague language. Everything in their marketing materials and anything printed with the LPs deliberately tried to hide the use of digital sources. No matter how they dance around it, once a tape is digitized, it is now a DIGITAL SOURCE.

They did this because for better or for worse, record nerds and audiophiles want AAA LPs. They knew they would lose sales, so they tried to hide the ball. While they were at it, they created a FOMO product to take advantage of that market. To Mo-Lie, customers are just punters lining up for PT Barnum’s circus.

And it wasn’t just the marketing material. I was one of the people that Mo-Lie lied to over email. “We do not use digital sources except where the original master is digital” is what they said to me. This was about a year ago. Of course they lied to me.

Unfortunately in their short-sighted behavior and greed they’ve harmed the industry as a whole. I find it laughable that they still have $125 records up on their site for “preorder” and “coming soon” but refuse to state the source. They also have albums from the back catalog at inflated prices on the Music Direct site and have not updated those.

All we can do as consumers is vote with our wallets. Lots of competition for record $ now and Mo-Lie is far from the only game in town. If you feel lied to, don’t spend a red cent with Music Direct and Mo-Lie. They don’t deserve your money.

I’m sure Mo-Lie will be directing apologists and “influencers” all over social media to throw down red herring arguments and promote their product, hoping this all blows over.

Keep the pressure on, buy other products elsewhere. They deserve all the blowback they get.