Italian football giants FC Internazionale Milano is today announcing the launch of a new channel on the “revolutionary” subscription-free, Edinburgh based streaming platform Recast.
Inter Milan’s Recast Channel will provide fans around the world with “flexible and affordable” access to exclusive behind-the-scenes content and live game day action.
As one of Europe’s most celebrated clubs, with a global fanbase of millions, the new Recast Channel is part of the ‘Nerazzurri’s’ ongoing drive to expand and deepen its connection between the club, and fans old and new.
Fans of the 19-time Italian champions can now unlock an “unprecedented” mix of present day and historical exclusive original content including on-pitch action, highlights and behind the scenes access from the men’s, women’s, and youth sides at the San Siro.
Inter is the first major football club from outside the UK to launch a Recast Channel as the service grows internationally, with a growing football stable at all levels of the game that includes Manchester City, Queens Park Rangers, Hibernian and Glasgow City.
Alessandro Antonello, CEO corporate of FC Internazionale Milano, shared his thoughts on the collaboration: “We’re delighted to announce the launch of our channel on Recast, the industry’s leading international platform.
“This significant step is part of the club’s evolution and innovation in terms of how it presents content and the ways in which our fans can enjoy it, both in Italy and abroad.”
Andy Meikle, founder and CEO of Recast, added: “Inter has one of the biggest fan bases in football, and it’s a major coup for Recast to be part of the club’s drive to continue to evolve their connection with their fan base.
“Our platform was created to remove the subscription barrier, utilizing microtransactions to give fans flexible and affordable options to consume the content they want, while giving rights holders, such as Inter, full control to effectively monetise and manage all of their digital revenue, not just a small percentage.
“Rights holders around the world are recognizing the increasing change in audience behavior and demand. The subscription model is exhausted – this is a breakthrough period for Recast as rights holders and fans turn to us to provide a future-proofed solution to content streaming.”
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