Conversational AI and digital engagement solution provider mPulse Mobile added to its leadership team this month with the appointment of Jay Brooks as chief sales officer and Brendan McClure as chief marketing officer.
Brookes has more than 25 years of experience in health care and technology leadership roles. He worked for 17 years with national health plan groups Aetna Inc. and Amerigroup Corp. and 10 years in health care technology sales.
“mPulse Mobile has assembled a best-in-class sales organization to accelerate organic and inorganic growth opportunities,” Brookes said in a statement. “I’m honored to assume this role leading our commercial sales efforts to expand our footprint as the leader in digital health engagement solutions.”
McClure has more than 20 years of health care experience for Fortune 500, growth-stage, and startup health care organizations. He has specialized in commercializing health care technology, driving scalable business growth and bringing marketing leadership to companies such as Johnson & Johnson.
McClure worked at mPulse for seven years before his new appointment, developing marketing teams and market strategies to introduce new products and technologies.
“The combined skills and expertise that Jay and Brendan both bring to our company are invaluable assets for building awareness of mPulse’s unique capabilities that organizations and members are demanding today,” mPulse Chief Executive Bob Farrell said in a statement. “I’m thrilled they will continue to lead our sales and marketing teams in strengthening our partnerships with leading health care organizations to build out impactful, enterprise-wide digital engagement programs.”