LG may adopt Samsung’s display for its first-ever OLED laptop

Samsung and LG are the two major players in the display industry. Only a few display suppliers currently compete with each other at the same level and these two are one of the most notable providers. Moreover, display technologies keep evolving and situations arise as panel costs become affordable with time. Initially, the OLED display technology was used only for premium products, but now companies can adopt these panels for their mid-range and entry-level devices as well. LG is soon expected to ship its first-ever laptop with an OLED screen. However, a new report says that the company may not use LG displays for its first OLED laptop and may adopt its rival Samsung‘s panels for the same. LG unveiled its upcoming Gram Style Series laptops at the CES 2023, which was held earlier this month in Las Vegas, US.
LG Gram Style series of laptops: OLED panels
The newly launched LG Gram Style series laptops will be the company’s first OLED laptops. Similar to the Galaxy Book 3 lineup, the latest laptop lineup will include 14-inch and 16-inch models. According to a report by Sammobile, these new laptops will be powered by Samsung Display‘s OLED technology.
The LG Gram Style series contains the LG Gram Ultra Slim and LG Gram Style laptops. LG has also revealed that these panels cover DCI-P3 100%. This means that the laptop’s OLED display is expected to offer improved color reproduction, as well as a 100,000:1 contrast ratio and 400 nits of peak brightness.

Why LG is using Samsung’s display
As per the report, the reason LG is using its rival’s display is the company’s manufacturing restrictions. LG can produce flexible OLED panels but it will need some restructuring of its production line to mass-produce rigid OLED screens. However, it is important to note that the company already supplies flexible OLED panels to Apple for the iPhone and Apple Watch models along with some premium automobiles.
What are rigid OLED panels
Rigid OLED panels are cheaper than their flexible counterparts as it uses glass substrates instead of plastic. Currently, Samsung manufactures rigid OLED panels at its A2 factory in South Korea. These panels are mostly aimed at mid-tier smartphones and IT products like notebooks.

Sources claim that LG may use its flexible OLED panel production facilities to manufacture rigid OLED panels. However, it will be more costly for the company to make rigid panels at production lines originally designed to make flexible OLED panels, the report adds. The latest supply deal between LG and Samsung marks the first one between the companies involving OLED panels
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