In episode 385 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Scott McCabe, senior vice president of e-commerce at True Religion, a retailer of high-quality premium denim and sportswear for men, women and kids. Listen in as McCabe provides an overview of the brand (0:40), why the company recently launched its mobile app (2:15), and the process from idea to execution in creating the app (3:42). He discusses the digital customer experience the retailer is seeking to create for its app users (8:16) and how the app will be complementary to True Religion’s brick-and-mortar stores and e-commerce site (11:33). McCabe details how True Religion is driving downloads and consumer awareness of the app (14:33), how the brand is leveraging app data to measure success and customer engagement (16:40), and the future experiences that True Religion will offer via its mobile app.
Scott McCabe is a top e-commerce leader with a proven track record of growth with some of the most renowned omnichannel retailers, including Columbia Sportswear, Tailored Brands, Macy’s, GAP, and Banana Republic. His customer-first vision and broad expertise in performance marketing, customer acquisition, and loyalty have been instrumental in the success of True Religion’s rapidly expanding e-commerce business. The company recently launched its new app as part of its wider strategy to capture a higher penetration of mobile sales. McCabe joined True Religion in March 2022, bringing with him 25 years of experience in e-commerce. McCabe holds a Bachelor of Science in Information Systems and Management from the University of Phoenix. He is certified by NLP Marin as a Master Neuro-Linguistic Programming Practitioner as well as certified by the Coaches Training Institute as a Co-Active Coach.