Phunware Inc (NASDAQ:PHUN) has announced that the Phunware Experience Optimizer is now available for customers to contextually engage users based on location, persona, or brand.
The Phunware Experience Optimizer enables a single mobile application to autonomously deliver any number of experiences by seamlessly configuring and launching a unique JavaScript Object Notation that contains specific information on layout, features, themes, content and maps, Phunware said.
Although each experience is launched from a single mobile application, each experience will load and function like its own native mobile application, the company added.
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When leveraged with Phunware’s Multiscreen-as-a-Service platform, the company said its Phunware Experience Optimizer also gives customers the ability to extend the capabilities of their mobile applications with additional features such as Phunware’s patented Location Based Services, as well as integrations to 3rd -party business systems such as property management systems, electronic health records, point-of-sale systems, and data management platforms.
Phunware COO Randall Crowder said in a statement: “This technology is critical to scaling our target customers because it enables healthcare systems to optimize the patient experience for different hospital buildings just as easily as it can curate unique experiences across sub-brands for large hospitality companies without requiring the download or management of multiple mobile applications.”
“We also see a lot of potential for this technology to support not only a digital chamber of commerce for businesses in a Smarty City but also politicians who could aggregate and coordinate their advocacy efforts by city, state or party,” he continued.
Phunware is an award-winning, fully integrated enterprise cloud platform for mobile that provides companies with the products, solutions, data and services necessary to engage, manage and monetize their mobile application portfolios and audiences globally at scale.
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