Samsung launched the Galaxy S20 series with a starting price of $999 (a $100 jump from the Galaxy S10). However, due to dismal sales, the company had to drop the pricing to $799 with the launch of the Galaxy S21 series. Despite bringing a lot of improvements, especially in terms of cameras (and S Pen on the Ultra), Samsung stayed put with the same pricing for the Galaxy S22.
The company could increase the pricing of its next-generation Galaxy S series smartphone lineup, which includes the Galaxy S23, Galaxy S23+, and Galaxy S23 Ultra.
Galaxy S23 pricing could start at $899 in the US
According to 9To5Google, Samsung could increase the pricing of the Galaxy S23 series by $100 across the board in the US. The report claims that the 128GB version of the Galaxy S23 will carry a price tag of AU$1,350, while the 256GB version could be priced at AU$1,450. The 128GB version of the Galaxy S23+ will reportedly cost AU$1,650, while the Galaxy S23 Ultra could be priced at AU$1,950.
So, in the US, the base Galaxy S23, Galaxy S23+, and Galaxy S23 Ultra could be priced at $899, $1,099, and $1,299, respectively.
| Base | Plus | Ultra | |
| Galaxy S20 | $999 | $1,199 | $1,399 |
| Galaxy S21 | $799 | $999 | $1,199 |
| Galaxy S22 | $799 | $999 | $1,199 |
| Galaxy S23 | $899 | $1,099 | $1,299 |
Why the higher pricing for Galaxy S23?
This increase in pricing could be due to higher component costs and rising inflation. However, it is still better than the pricing of the Galaxy S20 series, which started at $1,000.
That said, you could still snag a Galaxy S23 series smartphone at a good discount if you pre-order the device. Various reports claim that Samsung will offer a free storage upgrade if you pre-order its upcoming smartphone. For example, you can get a 256GB version of the phone for the price of the 128GB version. Plus, Samsung could throw in the Galaxy Buds 2 Pro for free.
The price increase could be mitigated by free storage upgrade
The company is already offering a $50 Samsung Store Credit if you pre-reserve a Galaxy S23 device in the US. If you pre-reserve two Galaxy devices, you can get $100 Samsung Store Credit. You can use this in-store credit to order accessories for the Galaxy S23. Plus, there are bound to be exciting trade-in deals.
So, if you are considering upgrading to the Galaxy S23, now would be an excellent time to pre-reserve it. It gets you an in-store credit, a free storage upgrade, and bundled accessories.