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Apple could silently launch new Macs via a press release tomorrow

Apple could launch its first product of 2023 tomorrow (image via own)
Apple could launch its first product of 2023 tomorrow (image via own)

Flamboyant leaker Jon Prosser has hinted at Apple launching some new products tomorrow (January 17). The mystery product will get a silent launch via a press release. Scattered rumors suggest the product could be an M2-powered iMac.

Many reports from the past few weeks have suggested Apple has a lot in store for its fanbase in 2023, including some never-before-seen stuff like an AR/VR headset. A 15-inch MacBook Air is in the pipeline, too, along with AirPods Max 2 and an affordable (US$99) pair of AirPods. Flamboyant leaker Jon Prosser says Apple plans to reveal something tomorrow (January 17 2023).

The mystery product will be unveiled without the usual fanfare and instead debut on Apple’s website. This rules out the possibility of it being a high-profile launch, ruling out the headset. Ian Zelbo, a 3D artist who works closely with Prosser, says it could be a new Mac, presumably an M2-powered iMac. A Mac Mini running the same chip could also be shown off. Alternatively, it could be a huge nothing burger, and all we get to see tomorrow is some new iPhone 14 color variants.

9to5Mac reports Apple could unveil the M2 Pro/M2 Max powered 14-inch and 16-inch Pro MacBook Pros tomorrow. While that is plausible, a report from earlier suggested they wouldn’t be ready for a Q1 2023 launch. Furthermore, Apple will almost certainly have a dedicated event planned to show off its M2 Pro/M2 Max/M2 Ultra/Extreme chips and not launch them slyly via a press release. Besides, it has to save some of the “good stuff” for WWDC.

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