Latin America is proving to be a promising path for Irish in-store communications company InTouch.com.
he company has landed a deal with Mexican convenience store Oxxo, one of the largest in Latin America with more than 20,000 outlets across the region.
The deal will see Intouch supply its screen solution across 1,000 outlets this year, helping brands and other interested advertisers to deliver targeted advertising at the point of purchase.
The Intouch.com platform will help enable ad buyers to target by specific location, consumer profile, and even weather conditions.
Tim Arits, Intouch.com’s chief executive, said the company was on a mission to help retailers with physical outlets replace printed ads with digital, dynamic displays.
“Retail media business cases have historically struggled with adoption at scale, but with the technology we developed at Intouch.com, we can finally unlock exciting large-scale opportunities for retailers and brands to further enhance their communication at the point of sale with in- store shoppers.
“And that matters because it is still where over 90pc of purchases are happening.”
Intouch has ambitions to extend the network to over 7,000 stores in the coming years.
It also claimed that the partnership would create “Mexico’s largest retail media network”.
Intouch has raised more than €6m to date, with the company set to embark on Series A funding round that is due to take place in the near future.
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