As is now the trend among automakers, Chrysler says the car of the future will log in to your calendar to work out where you need to be and plot the day’s navigation (including stops to charge the battery). Other on-trend details include the use of sustainable materials like vegetable-tanned seats, an instrument panel made from recycled ocean plastics, and responsibly-sourced, textile-infused walnut flooring.
Harman’s AR Head-Up Display
Next-generation head-up displays (HUDs) were a popular topic on the automotive stands of CES 2023. As well as BMW, Harman showed off how augmented reality can be used to project richer and more detailed navigation prompts than what’s currently available.
Courtesy of Harman
Called Ready Vision, the HUD uses computer vision and machine learning to detect 3D objects ahead and around the vehicle, then deliver prompts and collision warnings to the driver. There’s also spatial audio tech to improve the driver’s perception of where threats, like approaching vehicles or pedestrians, are coming from. Building further on today’s HUD systems, the Ready Vision projects points of interest and street names onto the windshield.
Zero Labs Electric 1969 Ford Bronco
CES isn’t all about tomorrow’s technology. The nascent world of electromodding (the modernizing and electrifying of classic cars) was represented in Las Vegas by Zero Labs. The company’s stand featured a 1969 Ford Bronco that had been treated to a full restoration with a carbon-fiber body, and an all-electric drivetrain.
Photograph: DREW PHILLIPS/Ford
Powered by a 100-kWh battery pack, the Bronco has a pair of electric motors producing a combined 600 horsepower and delivering a claimed range of up to 235 miles.
Los Angeles–based Zero Labs uses a scalable EV platform that can be fitted to classic vehicles of various sizes, from a classic Porsche 911 or Ford Mustang, to an old Land Rover, first-generation Toyota Land Cruiser, or the Bronco. The company offers a turn-key option for electrified Broncos and Series III Land Rovers, or customers can volunteer their own classic car for a one-off project.
.