What a time to be a hockey fan.
The new generation of NHL stars is emerging stamping their playing and personal style all over the season. And it’s all happening as the Ovechkin/Crosby generation of players is still highly
The question is a simple one: Has there ever been a time like this in hockey? That’s the focus of the newest spot in the NHL’s “The Next Golden Era Is Now“ad campaign.
The 30-second ad stars some smooth moves from the Colorado Avalanche forward Nathan MacKinnon and St. Louis Blues forward Jordan Kyrou. Mathew Barzal and Austin Matthews are shown in various media campaigns. Then it’s right to Anaheim Ducks forward Trevor Zegras and his eye-popping “Michigan” goal influencing the next generation of youth hockey players.
The clip also features Ovechkin’s branded cereal and even manages to playfully roast Gritty, the popular Philadelphia Flyers mascot.
“It’s a special time for hockey fans,” said Casey Hall, NHL Senior Vice President of Marketing & Consumer Insights. “The speed, skill and creativity of today’s game has never been more entertaining to watch. With highlights from Connor McDavidAuston Matthews, Cale Makar and so many others – the ‘play of the year’ is happening twice a night. But when you’re right in the middle of an era, it can be hard to recognize just how special it is. We hope this campaign helps all fans appreciate the moment.”
.