The beer brand partners with the NBA to unveil its second series of NBA Team Cans with an immersive digital pop-up experience, featuring a performance by 21 Savage
NEW YORK, Dec. 1, 2022 /PRNewswire/ — 19 special-edition cans, six artists, and one NBA season where joy runs deep. Michelob ULTRA is teaming up with the NBA to unveil the 2022-2023 Michelob ULTRA NBA Team Cans to coincide with Art Basel.
To debut year two of the collection, the beer brand and playmaker at the intersection of sports, tech and culture, is bringing basketball fans the ultimate digital art pop-up experience where some of the biggest sports and entertainment stars will come together to celebrate the joy that beer and basketball brings to NBA fans everywhere.
“Michelob ULTRA is proud to partner with the NBA to bring fans a new way to support their favorite team and enjoy the game they love,” said Ricardo MarquesVice President of Marketing, Michelob ULTRA. “As the beer brand known for superior enjoyment, the Michelob ULTRA NBA Team Cans represent the joy and passion that fans have for their teams. We’re excited to bring this year’s Team Cans to life with a first-ever digital art experience and remind fans everywhere: no matter who you root for, it’s only worth it if you enjoy it.”
Before the collection hits stands nationwide, fans are heading to Miami’s hottest contemporary arts festival can catch the brand’s signature blend of sports, technology, and culture on full display at Michelob ULTRA x NBA digital art pop-up and experience:
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A headline performance by Grammy-award winning artist, 21 Savage
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NBA Legends and former Miami Heat players, Alonzo Mourning and Gary PaytonNBA skills trainer, Chris Brickleyand WNBA All-Star, Nneka Ogwumikecompete in the Michelob ULTRA’s Courtside Countdown Challenge
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A DJ set by the Miami Heat’s very own DJ Irie
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An interactive LED court where attendees can choose the team they want to represent, and pair up for a quick-fire game of basketball shots and watch as the Michelob ULTRA NBA Team Can art reveals itself.
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A sneak peek at the full line up of the 22-23 NBA Team Cans and more
Ready for tip off? RSVP here for this one day only, exclusive event. The Michelob ULTRA x NBA digital art pop-up experience will be open to fans on Thursday, December 1 from 7 pm – 1 am ET at the MAPS Backlot in Wynwood.
The 2022-2023 NBA Team Cans were designed by a starting lineup of six dynamic artists with their own unique style who bring the new collection to life in a way that represents the pride, joy, and culture of each city’s team, including:
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Jacob Rochester – Took a lo-fi analog approach, infusing collaged and scanned imagery throughout the Los Angeles Lakers, Memphis Grizzlies, Miami Heat, Dallas Mavericks and Orlando Magic team can.
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Chuck Anderson – Returns to the Michelob ULTRA NBA Team Cans roster to bring bold, powerful, intense and thoughtful designs to instantly recognizable and iconic teams, including the Chicago Bulls and Utah Jazz.
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Bradley Ward – H-town based artist reps his hometown team, the Houston Rockets, by infusing classic elements from the “Clutch City”. Bradley also designed the New Orleans Pelicans Team Can, which boldly features the team’s colors of midnight blue, red, gold and white.
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Josanna Torrocha – Took inspiration from the role currency plays in basketball slang to create designs for the New York Knicks, Detroit Pistons, Atlanta Hawks and Philadelphia 76ers.
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Eric Elms – A visual story can be found throughout Eric Elms’ designs, as he took inspiration from each team’s fandoms and the slogans they use to cheer on their teams including the: Golden State Warriors, Oklahoma City Thunder, San Antonio Spurs, Washington Wizards and the Charlotte Hornets.
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BigShot Robot – The Milwaukee-based artist known for creating colorful explosions and explorations of curiosity, vibrancy, humor, and movement, drew inspiration from his relationship with the city and the Milwaukee Bucks team to pay homage to its two championship seasons.
The collection comes just in time for the NBA’s holiday game schedule and gives fans another way to cheer on their favorite team while enjoying their favorite beer with a one-of-a-kind Michelob ULTRA can created just for them.
This year’s Michelob ULTRA NBA Team Cans are available for a limited time beginning December 5, 2022, at local beverage retailers and arenas in participating markets. For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, Twitter, Instagram and YouTube.
About Michelob ULTRA
Introduced in 2002, Michelob ULTRA is the No. 2 beer in the industry by volume. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.
About Anheuser-Busch
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, TwitterFacebook, and Instagram.
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