Cannabis e-commerce platform Jane Technologies Inc. launched a new marijuana shopping app for iPhone last week, giving consumers new options to shop for legal cannabis and discover products based on local inventory, verified reviews, effects, and personalized recommendations. The Jane: Find Cannabis Products app is available for free download on the Apple App Store after launching on October 17.
The Jane app allows consumers to customize their shopping experience while giving cannabis brands and retailers a way to interact with their customers. Collections, Jane’s personalization feature within the app, help users discover new brands and products through recommendations based on activity, reviews and user interests. Socrates Rosenfeld, CEO of Jane Technologies, says the new app empowers consumers to purchase regulated cannabis products in legal markets from coast to coast.
The Jane app allows consumers to connect with local dispensaries to purchase regulated cannabis … [+]
“Jane is the first and only online marketplace with the ability to locate millions of cannabis products on the shelves of dispensaries across the country and curate customized selections for customers in real-time,” Rosenfeld writes in a Q&A about the new app. This means that when you search your local market, what you see is what you can get right now. It is the only platform that provides such a high level of purchasing power and curation to the consumer.”
Jane App Has Features For Consumers, Retailers And Brands
For cannabis retailers, Jane features customizable store pages allowing dispensaries to manage their storefront within the app, so users can shop real-time menus and schedule a delivery or pickup. For the past five years, Jane’s platform has enabled retailers to digitize their live product inventory and reach new local customers online. For cannabis brands, the Jane app represents a new way to get in front of consumers directly. The app features brand pages with content, products, exclusive deals and information on nearby availability. Brands can partner with Jane to sponsor relevant areas of the app experience to further boost their reach.
The Jane cannabis app for iOS.
“The [app] design celebrates cannabis products, brands and retailers while optimizing the shopping experience and prioritizing customer needs with Collections and effect-based shopping,” Jared Marr, vice president of Design at Jane, said in a statement from the company. “The consumer-first [user interface] is simple yet efficient, reframing cannabis shopping to be approachable and common like ordering lunch for delivery or pickup. The app positions Jane to shepherd the cannabis industry into the future, encouraging mainstream access and serving as the connective bridge for consumers, retailers and brands.”
Rosenfeld founded Jane Technologies with his brother and a few friends in 2015 to provide a safe and easy way to shop for cannabis. Since then, the company has been “on a mission to steward the industry into the digital age while also taking the opportunity to introduce a new type of business model where our technology serves to benefit local retailers, brands and consumers equally,” he says. Rosenfeld notes that the new app puts the company’s technology directly in the hands of iPhone users, but the ongoing stigma associated with cannabis will keep the app out of the grasp of those with Android phones for the time being.
“With the launch of Jane’s iOS app, we’re creating a win-win-win for the cannabis ecosystem and the future of e-commerce. We’re excited to provide businesses and customers with a modern shopping experience for their cannabis,” Rosenfeld wrote in an email. “We applaud Apple for taking this step in normalizing cannabis and patiently await when other systems, like Google’s Play Store, will permit cannabis apps so we can continue to support the growth of the industry for years to come.”
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