Skip to content

8 partners reveal their biggest surprises of 2022

  • by

As we begin to wrap up 2022, CRN has been getting reflective on what a year it was for the channel.

The year has seen many ups with M&A activity thriving for UK resellers and MSPs.

On the other hand, 2022 has met its fair share of controversy such as Microsoft’s contentious cloud partner program changes touted as the biggest Microsoft channel change in a decade..

In light of this we asked eight partners to pick out what’s taken them by surprise in 2022.

Alex Louth, Managing Director, Logicalis UK&I

“This last year, all channel organizations have continued to be massively impacted by the skills shortage. With businesses across industries accelerating their digital transformations, a lack of tech talent has been felt hard by vendors.

“However, I’ve been surprised the most by organizations going to tech giants and poaching their employees with an offer of a bigger bonus. Businesses have been targeting specific individuals with a great deal of knowledge surrounding certain tech and solutions.

“To combat the skills shortage, channel partners need to create and nurture their own talent, instead of stealing it. Not many of us are doing this, maybe because it’s a lengthy process – but if you never start, then you’ll never finish .”

Click through to hear from Barracuda, Flow Transform, Performanta, Crayon, Ignition Technology and Assured Data Protection…

.